Creative advertising with promotional mugs

Promotional mugs are a great way to have your company details within the reach of your customers at all times. A brilliant promotional vessel to promote your company in a creative and unique way to a whole new pool or potential clients. Increase your customer base and brand awareness with printed mugs. Mugs stand out from the majority of promotional products as the leading corporate give-away.

The days of standard shaped and dull coloured mugs are long gone. In these modern times promotional mug manufacturers are becoming more adventurous and are pushing the boundaries with their designs and colour combinations, so the choice available is massive. Multiple colour options are available to match your corporate branding and an attractively styled mug is sure to make your customers stop and take notice.

China mugs, earthenware mugs, plastic mugs, glass mugs, acrylic mugs, photo mugs and heat reveal mugs are just some of the range of mugs available for custom imprinting.

Mugs are not one of those products which spend time hidden away in a cabinet or desk drawer, they spend most of their time with the end user. In effect they turn your customers desk into your very own advertising space.

If you are looking for a low cost and effective advertising tool for a last minute promotional event, mugs are perfect, as with massive stocks and modern printing techniques mugs can be printed in as little as two days.

4 different ways to personalise a t-shirt

Personalised t-shirts are a highly visible and cost effective way of mass marketing. Personalising your t-shirt is not as clear cut as it sounds. There are a number of different ways to personalise t-shirts as it all depends on what type of t-shirt, where or how they are going to be used and what size your budget is. Here are four of the main t-shirt personalisation techniques:

Screen printed t-shirts - Screen printing is the perfect choice for large quantities of t-shirts. It provides a really high quality finish and a type of textured print. The only downside to screen printing is that there is an initial set-up cost for a screen of £35, but when this is added onto a total order for a thousand t-shirts this cost seems minimal.

Flexi printed t-shirts - Flexi printing is ideally suited to stag party or hen night t-shirts, where each garment is personalised with a different name or number. Flexi printing involves having the separate letters of text cut out from a piece of vinyl and then being heat applied to the garment.

Digitally printed t-shirts - Digitally printing onto a t-shirt is probably the cheapest form of personalisation on a small number of t-shirts. A digital image is simply printed onto special transfer paper and is then heat applied to the chosen garment. If you are looking for a full colour image to be printed onto a t-shirt then digital transfer print is the solution.

Embroidered t-shirts - Embroidery is normally reserved for more quality garments such as staff work wear or sports team uniforms. The finish on an embroidered garment is of the highest quality.

Artwork for promotional products

Now that you have chosen the right promotional products which is going to bring in thousands of new customers, it is now time to think about the design or message that you will want printing. This isn't as easy as it sounds as there are a number of factors to consider when choosing a logo or message suitable for printing.

Logo size - Your logo is possibly the most important part of your promotional gifts as it represents your company and what you do, so it is important to make sure that it looks good and is displayed correctly. Choose a product which compliments your corporate colours or provides a decent print area to display your chosen design or message.

Number of colours - Depending on which promotional gift you have chosen, the number of print colours can be significant as it can increase the price of the item or may not actually be possible to print. In some cases certain products can only be printed with one colour or if a 4 colour print was to be applied it may incur 4 separate screen set-up charges which will dramatically increase the price.

Design complexity - On a promotional gift such as a printed pen or key ring, simple designs generally produce the best finish. Well defined, sharp lines always stand out best on a small printed item.

If artwork is not your strong point, talk to your local promotional product supplier and get as much advice or information on your chosen product as possible. The last thing you want is to choose your product and find out that your design is too large or too complex to be used.

Executive pens as corporate gifts

With christmas coming up you might be thinking about sending out a business gift to your best customers. Custom imprinted executive pens can be a most valuable tool as they are a useful product as well as sending out a professional impression to your clients.

Printed pens such as Waterman, Parker, Cross and Sheaffer are all available custom imprinted and associating your company with well known and quality names such as these can only enhance your reputation.

All this talk about big brand names and executive pens you may be thinking that you are in for a very expensive giveaway campaign. This is not necessarily the case. Top quality executive pens can start at a couple of pounds each, printed with your message.

If you are looking to add a bit more class to your business gift then why not choose to send out your pen or pen set in a quality presentation box. These days most top quality pens come with the option of a presentation box to give it a more luxurious and gift like feel.

With a huge selection of pens available it make be a daunting task to trawl through them all and find the right one to send out the right message. At the end of the day, choose a pen which you like the look of and falls within your budget.

Sending out an executive gift may only be a small gesture, but everyone likes to receive a free gift and it could make the difference to whether your client stays with you for another year.

Trade show display stands

To promote your business or increase your brand awareness you might think about having a display at an exhibition, event or trade show. It is more important than ever to try new ways of gaining new business and just getting your company name and services known. Once you have done the easy bit of booking floor space at the next industry event it is now time to think about your display.

Choosing the correct display is a very important part of an exhibition. For the majority of people at that event the first impression they will get of your company will be your display stand and as we all know first impressions count. With this in mind it becomes more apparent that what ever display stand you choose, it has to be the right one.

The most popular and cost effective way of setting up a successful exhibition display is the roller banner. A lightweight, portable and versatile product which includes a full colour digitally printed banner. Standing 2 metres tall, you can create a wall of advertising which provides a truly awesome visual solution.

For the more experienced exhibitors out there, the pop up display stand is fast becoming the display stand of choice. An all in one solution for any event or exhibition and it comes loaded with accessories.

If portable displays aren't for you or if you are looking to create a massive impact why not try a printed banner. Available in any size, quantity and digitally printed in full colour, they are a versatile and cost-effective method of large format advertising and can be noticed across even the busiest exhibition halls.

Printed pens as promotional giveaways

What promotional product can I give away, but won't put a dent in my bank account? Printed promotional pens. Lightweight, economically friendly, useful and literally hundreds of styles to choose from.

If you ask 100 people what item they use everyday, you would find the majority of them would say a pen. Conduct a quick check around the office and see how many of your colleagues are using a promotional pen or at least have one hiding away in their desk drawer. A common feature in everyday life, just think of the advertising opportunities. Your message is not only seen by the original recipient, as it lay's on your desk, people are bound to notice it as they walk past. Something that may only cost you a couple of pennies can spread your brand name to hundreds of potential clients.

Rock bottom prices don't mean that these pens will only work once. I have a desk full of promotional pens which I use everyday. In fact I can't remember the last time I used a pen which I haven't had as a promotional giveaway.

Promotional pens aren't limited to cheap plastic pens. There are plenty of metal pens which are available engraved with your company details. These metal pens are ideal as a corporate giveaway as they ooze quality.

Top pen manufacturers such as Waterman, Bic, Parker, Cross, Pilot and Sheaffer can all supply blank pens ready for imprinting, so if you are brand conscious or are just comforted by a well known name then these are the pens for you.

Do you want something a bit more unique than the standard twist action or push button pen? The promotional pen market is always progressing and there is always a new pen which pushes the boudaries. Pull out banner pens, light pens and giant pens are just a couple of the recent developments in the pen industry.

Product review - Low cost Roller banner

With the tag as "The lowest priced roller banner on the web" you may be thinking that the low cost roller banner is just a one event roller banner. Well think again, this roller banner is made from sturdier stuff and unlike the majority of the banner stands on the market, we print on a high quality banner grade PVC, which is normally used for outdoor banners.

A full colour, digitally printed banner pulls out of a silver cassette. The silver cassette is a lightweight yet strong base which weighs only 4kg (with a banner!). Featuring two swivel out feet for extra stability and a collapsible bar to hold up the banner. The "pull up" system creates the ideal, portable advertising display. Two metres of advertising compacted into a small base unit which is easily transportable in its supplied black carry case.

Printing on such high quality banner grade PVC allows us to produce truly deep and stunning full colour graphics which are sure to make you stand out from the crowd.
Available with a number of accessories such as the roller banner spotlight (to illuminate your display) and the faux leather stool.

This lightweight, compact, portable and stunning graphical display make the low cost roller banner a financially friendly and cost effective form of advertising at exhibitions, events, trade shows or shop fronts.

The low cost roller banner has become one the best selling advertising displays in the UK, and constantly exceeds the expectations of our customers with its looks and durability.

Product specifications

Visible banner size: 800 x 2000mm
Banner material: PVC
Cassette: Silver with two swivel out feet for stability
Set contents: 1 x silver banner cassette, 1 x collapsible bar, 1 x header bar, 1 x full colour digitally printed PVC graphic, 1 x black carry case.