Monday, 7 December 2009

Promotional bags - The walking advertising product

Promotional bags are commonly overlooked when planning a marketing or advertising campaign as they are sometimes seen as being too expensive or too bulky. This is an easy mistake to make when not enough research has been put in to see what bags are available.
Promotional bags are a great medium for carrying a promotional message at conferences or exhibitions. Bags come in a huge selection of styles and colours for a varying range of uses. When a promotional bag is received at a conference or trade show, it is rarely thrown away or stored in a dark cupboard. The chances are that the recipient will use it as a general purpose bag. This means that the bag (with your details printed on it) becomes a walking advertising product spreading your corporate message wherever it goes. Not just restricted to conference bags. Sports bags, tote bags, backpacks, suit covers, duffel bags, shoulder bags, hi-vis bags are all available for custom imprinting.
For a more environmentally friendly option there are a range of eco-friendly bags out there, such as jute bags, cotton shopping bags and recycled paper bags. Environmentally friendly bags a great way to associate your brand with a green planet friendly message.
With modern, efficient printing techniques and more and more quality manufacturers available, the prices of promotional bags have dropped and are now a major part of most companies promotional campaign plans.

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