But what's the point in using new technology as a reminder of our brand?
Promotional give-aways has always been about giving your client or prospect something more than a business card, something useful. traditionally promotional mugs and pens have successfully been branded and used well in marketing ploys. The promotional USB stick takes the usefulness of a promotional give-away to the next stage. Pens and Mugs generally stay on the desk... The USB stick becomes a part of their daily life, most people end up with USB sticks on their key rings, car keys, even permanently in their pc.. a constant reminder of your brand.
But what would I put on a USB Stick?
Essentially whatever promotes your company best instantly.. It will get full attention once and if it's good passed on or re-watched at a later date. So make it punchy, snappy and to the point. Maybe a portfolio, a video, something to capture your company in an instance.