Monday, 5 December 2011

Promotional products still have the power to sell

Some people may be sceptical about using promotional products for their business. With the introduction of online marketing it may be seen as “old school”, far from it! Promotional products have been proven to work for all types of companies in all sorts of industries. Amongst the stalwarts of the promotional gift range such as promotional pens, printed t-shirts and promotional key rings, products such as USB memory sticks and promotional iPad cases have arisen to become some of the more popular promotional giveaways. The fact of the matter is that everyone likes to receive a free gift whether it be a pen, key ring or mug. These may all be small tokens but they can be so valuable in setting you apart from the other companies you are competing against. Let’s think about this for a moment, If you saw two companies at an exhibition and one of these companies handed you a free promotional pen, which one are you likely to remember a month later? In today’s volatile economic climate a small promotional gift can be the edge you need to get that extra business.

In a recent survey it was found that promotional merchandise delivers a higher return on investment (ROI) than radio and outdoor advertising and an ROI that is equal to TV and print advertising. The main advantage a promotional gift has over other forms of advertising is that it is something that the recipient can take away, use, keep and therefore is a constant reminder of your company/brand.

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