Use promotional products for an instant hit

One of the best ways to promote a new business, a promotion or even to cement existing relationships with your current customers is promotional products. Always gratefully received, a small promotional giveaway such as a pen, key ring or logobug can be handed out at an exhibition and make you a real hit amongst your customers.
A promotional giveaway doesn’t have to be a huge token or even blow your marketing budget. Even a printed promotional pen (as low as 14p each!) can be the difference between being remembered or forgotten. How many times have you seen a promotional pen lying on someone’s desk or a promotional key ring attached to a set of keys? The majority of these would have been given out as a low cost giveaway and kept by the recipient, meaning your message has also been kept.
For promoting an event, printed t-shirt can do wonders. it can help create a buzz about a specific promotion or open day.

For the best quality print use screen print

If you are looking for a printed t shirt with a quality print that will stand the test of time then screen printing is probably the best option for you.
Screen printing is a technique where ink is brushed through a mesh screen to make the desired design onto a t-shirt. Most commonly used for larger quantity orders it provides great and long lasting results.

Our screen printed at work with a hi-vis vest

Printed or embroidered clothing as staff uniforms

Most companies have a guideline on what their staff can and can’t wear, some more strict than others. Depending on the type of company and industry, uniformed staff can really give the office a more professional look. The benefit of promotional clothing is only really seen in a customer facing office where there is face to face customer interaction on a daily basis. When you think promotional clothing you may instantly think, cheap, one use t-shirts but this is not the case. Promotional clothing can range from cheap t-shirts for a one off event to quality embroidered polo shirts and work shirts.

Advertise your seasonal promotions with printed t shirts

Possibly one of the most cost effective ways of mass advertising, printed t-shirts turn your staff into walking, talking, advertising boards. A t-shirt is just a blank canvas for all your creative promotional ideas.
It can be quite easy to overlook printed t-shirts as an effective marketing tool as companies can be lead into the very expensive world of online or print advertising. These methods are great for companies with a big marketing budget, but for something which isn’t going to break the bank and that has been proven to work, try printed t-shirts.
Whether you are at an event or exhibition, advertising a sale in a retail outlet or promoting awareness for a charity or cause, printed t-shirts are perfect.

What does 2012 bring for promotional products?

2012 is a year with a lot going for it. The Olympics, The Queens Diamond Jubilee and the Football European Championships are just three of the major events happening this year. All of these 2012 events can be a fantastic opportunity to promote your company and show some national pride.
Here are just five promotional products which are bound to be a big hit in 2012!

1) Printed pens – printed pens have been and will always continue to be one of the best selling promotional products. Useful, low cost and available in a huge range of styles and colours they are always greatly received and can be found in most handbags or desk drawers.

2) Printed Lanyards – Lanyards have become synonymous with large events and exhibitions. They are generally used as a carrier for a form of ID or backstage pass. Once the exhibition or event has expired a printed lanyard can be used over and over again by the recipient as a holder for keys and more.

3) Printed Jute Bags – With the 2012 Olympic Games being dubbed “The Green Olympic Games”, what better way to show your companies green credentials than with an environmentally friendly and useful jute bag. Jute bags have become known as the “Bag for life” due to their versatility and longevity.

4) Printed Umbrellas – Get ready for the famous British summer with printed promotional umbrellas. A promotional umbrella gives your company great advertising exposure as well as keeping your customers dry!

5) Promotional Key rings – Promotional key rings are the ideal low cost, high volume promotional giveaway. Available in all sorts of shapes and sizes and manufactured from numerous materials they are a really handy gift.

Let your creative juices flow with promotional t-shirts

With a lot of promotional products such as pens, key rings and stress balls you can be quite constrained by the artwork proportions and the product size, which only allow a limited number of wording or images. This is fine for when you are looking for a promotional giveaway, but if you are looking for something that really makes an impact, promotional t-shirts could be just the product!

Imagine a blank white t-shirt it’s almost like a blank canvas. Let your designers run wild and be as creative as they can. A promotional t-shirt is a great way to attract attention at an exhibition, trade show or even on a busy street to advertise a shop opening or sale. Bright colours and bold designs work best on a plain white t shirt so keep this in mind when planning your design.

Promotional products still have the power to sell

Some people may be sceptical about using promotional products for their business. With the introduction of online marketing it may be seen as “old school”, far from it! Promotional products have been proven to work for all types of companies in all sorts of industries. Amongst the stalwarts of the promotional gift range such as promotional pens, printed t-shirts and promotional key rings, products such as USB memory sticks and promotional iPad cases have arisen to become some of the more popular promotional giveaways. The fact of the matter is that everyone likes to receive a free gift whether it be a pen, key ring or mug. These may all be small tokens but they can be so valuable in setting you apart from the other companies you are competing against. Let’s think about this for a moment, If you saw two companies at an exhibition and one of these companies handed you a free promotional pen, which one are you likely to remember a month later? In today’s volatile economic climate a small promotional gift can be the edge you need to get that extra business.

In a recent survey it was found that promotional merchandise delivers a higher return on investment (ROI) than radio and outdoor advertising and an ROI that is equal to TV and print advertising. The main advantage a promotional gift has over other forms of advertising is that it is something that the recipient can take away, use, keep and therefore is a constant reminder of your company/brand.